Commercial modelling is a large part of the modelling industry, but it has fewer size and height limits than fashion modelling. Character modelling is another term for it.
Models who work in commercial modelling will make money by licencing their image to different products, and this segment of the market is typically very profitable.
The models are marketing and presenting goods or services. Depending on the product, the model should represent a target market but be slightly more optimal.
For example, if the product is aimed at teenagers, the model should look like an ordinary teenager but with a unique look.
A commercial model’s height is not specified. It will be determined by what the client desires and what the model will provide.
For example, if a client needs a head shot of a model smiling for a Facewash advertisement, they are unlikely to care about the model’s shape or height. They will like a beautiful, healthy-looking face with gleaming pearly teeth.
Typically, the way you smile is very critical, as most models advertising various goods smile. It doesn’t rule out the possibility of anyone in the commercial needing a sad or angry expression.
To work in commercial modelling, you should know how to deliver yourself, do a little acting, and be able to create a variety of facial expressions.
The creators are often concerned with the model’s personality. Because it is reflected in the photographs (especially if you have to look angry or disappointed in the picture). When it comes to appearance, the model must be adaptable.
If you are unsure whether you are suitable for this form of modelling; sign up for a commercial model course with Modelling Guru Academy to get yourself trained with our experts.
